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GOVERNMENT AFFAIRS - SAWAB CENTRE

UAE-based Sawab Centre promotes 'National Pride'

Posted on 07/12/2016

The Abu Dhabi-based Sawab Centre, a joint UAE-US initiative to combat Daesh's online propaganda and promote positive alternatives to extremism, on Tuesday announced the launch of a social media campaign to celebrate the shared heritage as well as the unique characteristics of countries of the Arab world. The three-day campaign will be conducted in Arabic on Sawab Centre's Twitter, Facebook, and Instagram platforms and will employ an Arabic hashtag meaning "National Pride", the centre said. ...  >>MORE

Sawab Centre focusses on family in countering extremism

Posted on 27/10/2016

The Sawab Centre, a joint UAE-US initiative to combat Daesh's online propaganda and promote positive alternatives to extremism, has announced the launch of its latest social media campaign which highlights the essential role of the family in countering the spread of extremism. The three-day campaign will be conducted in Arabic and English on Sawab's Twitter, Facebook, and Instagram platforms and will employ the hashtag #YourFamilyIsYourLife. As Daesh continues its steady retreat on the ...  >>MORE

Sawab Center promotes positive alternatives through its new campaign: #UCanImpact

Posted on 04/08/2016

As part of its ongoing effort to drown out the poisonous propaganda of Daesh, the Sawab Center is currently spotlighting on its social media platforms several Arab and Muslim youths who are making positive contributions to society. Under the hashtag #UCanImpact, the campaign will provide an uplifting and inspirational message to social media users, emphasising the potential for anyone to become a constructive change-maker. Among the role models featured in the campaign will be Shamma bint ...  >>MORE

One year on, Sawab Centre continues to expose Daesh’s bankrupt ideology online

Posted on 12/07/2016

ABU DHABI, 12th July, 2016 (WAM) -- After its first year in operation, the Sawab Centre has made significant strides in marshalling an online community to combat Daesh's poisonous ideology. A joint UAE-US initiative launched last July, Sawab has made its assertive presence felt on social media, giving voice to the millions of people around the world who oppose Daesh, and catalysing a strong network of online followers who reject violence and support peaceful coexistence and inclusive ...  >>MORE

Sawab Center expands the fight against Daesh propaganda to facebook

Posted on 23/05/2016

The Sawab Center, a joint UAE-US initiative to combat Daesh propaganda on social media, announced the launch of its presence on Facebook, opening a new front in the battle to confront the spread of extremism online. The Center's Facebook page has already received an overwhelmingly positive response, gaining over 36,000 followers in its first month. This follows on from the significant public support the Center has received on other social media platforms, Twitter and Instagram. Since its ...  >>MORE

Sawab Centre launches online campaign to highlight women's contributions to society #HerAchievementsInspireMe

Posted on 08/03/2016

ABU DHABI, 8th March, 2016 (WAM) -- The Sawab Centre, a joint online engagement initiative by the governments of the UAE and the US in support of the Global Coalition against Daesh, has launched a new social media campaign on the social networking sites Twitter and Instagram under the hashtag #HerAchievementsInspireMe. Coinciding with International Women's Day, on March 8th, the campaign aims to spotlight the achievements of several exemplary and entrepreneurial women and how these women have ...  >>MORE

Sawab Centre intensifies its media war on Daesh

Posted on 08/02/2016

The Sawab Centre, a joint initiative by the United Arab Emirates and the United States to fight Daesh extremist ideology online, has intensified its efforts to identify and report the terrorist organisation's social media accounts. The centre has previously initiated successive campaigns to reveal methods employed by the organisation to spread its extremist ideologies and to promote its criminal activities online. Through its campaigns, the centre has raised awareness about the importance of ...  >>MORE

Sawab Centre launches campaign to expose Daesh’s methods of recruiting foreign fighters

Posted on 11/01/2016

The Sawab Centre, a joint initiative by the UAE and the United States to fight Daesh's extremist ideology online, has launched a new campaign via its Twitter and Instagram platforms under the hashtag #DeludedFollowers. The new campaign aims to expose the tactics used by Daesh to recruit foreign fighters from across the globe. It also coincides with the convening of a major counterterrorism meeting being held in The Hague, Netherlands. This is a joint meeting involving member countries in the ...  >>MORE

Sawab Centre launches #MercyToTheWorlds campaign

Posted on 24/12/2015

As Muslims around the world mark the birthday of Prophet Muhammad (PBUH), the Sawab Centre, a joint initiative by the UAE and the United States to fight Daesh s extremist ideology online, has announced the launch of a new campaign on its Twitter and Instagram pages. The campaign aims to refute Daesh's false claims of following the example and teachings of Prophet Muhammad (PBUH). The Centre has chosen the hashtag #MercyToTheWorlds to convey a global message of Islam s merciful and tolerant ...  >>MORE

Sawab launches Instagram page to combat terrorism

Posted on 21/12/2015

The Sawab Centre, a joint initiative by the Governments of the United Arab Emirates and the United States to fight Daesh's extremist ideology online, has recently launched its official Instagram account. The step comes in furtherance of the Centre's ongoing efforts to combat the spread of violent extremism on social media networks. In launching its new Instagram account, the Centre aims to expand its reach and deliver its message to a broader audience. Instagram is widely popular among users ...  >>MORE

Sawab Centre launches new campaign against Daesh

Posted on 10/12/2015

The Sawab Centre, a joint UAE-US initiative to counter the extremism of Daesh ( ISIL ) terrorist organisation, has launched a new campaign entitled "Our Nation Our Pride" on its Twitter account. The three-day campaign aims to emphasise the role of real citizenship and pride in ones homeland in the fight against terrorism and extremist ideology, which aim to disrupt the march of development and prosperity of the various countries of the world. The centre said that the campaign is part of its ...  >>MORE

Sawab Centre launches new digital space campaign against Daesh

Posted on 25/11/2015

The Sawab Centre, a joint UAE-United States initiative to counter the extremism of Daesh (ISIL) terrorist organisation on the Internet, has launched the campaign to expose terrorist crimes against women and the deviant organisation's method of exploiting them to achieve its despicable goals. The word Sawab in Arabic means "doing the right thing" or being on the "right path." The Centre said in a statement yesterday that the campaign will continue for five days to coincide with the ...  >>MORE

Sawab Centre calls for countering Daesh's extremist ideology on social media

Posted on 01/10/2015

The Sawab Centre in Abu Dhabi, which aims to counter online messages, propaganda and recruitment by the terrorist organisation Daesh, has launched the second part of its campaign #exposing - Daesh – lies. It is designed to raise awareness among young people about the misleading tactics Daesh employs to disguise its brutal face. The first part of the campaign features the views of defectors after they have become aware of the deceptions practiced by Daesh. The second part reveals a new set of ...  >>MORE

Launch of the Sawab Centre to fight Daesh propaganda

Posted on 09/07/2015

Dr. Anwar bin Mohammed Gargash, UAE Minister of State for Foreign Affairs and Richard Stengel, U.S. Under Secretary of State for Public Diplomacy, launched the Sawab Centre (صواب) in Abu Dhabi yesterday, which aims to counter the online messaging, propaganda and recruitment by the terrorist organisation known as Daesh. The Sawab Centre is a joint online engagement initiative, in support of the Global Coalition Against Daesh. The word Sawab in Arabic signifies "doing the ...  >>MORE

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