THE ECONOMY - BRAND UAE
Multinational team to create ‘Brand UAE’
A team of researchers from the UAE, Hong Kong and the USA has been awarded a two-year research grant to create and launch a national brand for the UAE.
The multinational team, reflecting international and inter-university collaboration, includes marketing experts from Zayed University, University of Wollongong in Dubai (UOWD), George Washington University, Hong Kong Polytechnic University and the Academy of Arts University, San Francisco.
The researchers bring a multidisciplinary skillset
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