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THE MEDIA - TV AUDIENCE MEASUREMENT

Sky News Arabia registers the highest UAE viewership rating: Ipsos

Posted on 06/03/2017

UAE-based Sky News Arabia (SNA), a joint venture between Abu Dhabi Media Investment Corporation (ADMIC) and the UK-based Sky plc, has registered the highest UAE viewership rating (14.2 per cent) of news channels broadcast from the UAE. These results appear in the latest (January 2017) periodical report published by Paris-based Ipsos, the global market and research opinion specialists and the number one research company in MENA, covering 20 countries. The Ipsos research report reveals that, in ...  >>MORE

UAE TV ratings system, tview, gets the green light for wide-scale industry adoption

Posted on 16/12/2014

The UAE's TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by Paris-based international specialists CESP. The audit report, which was presented to the media industry yesterday at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview had shown massive improvement in critical aspects of the system, which uses meter devices in a panel of homes to deliver detailed ...  >>MORE

Gulf Cup win scores big TV numbers

Posted on 24/01/2013

The UAE's Gulf Cup win over Iraq last Friday, January 18th, has set new records for television viewing in the country, according to figures from tview, the UAE's official television audience measurement system. A tview statement said that at its peak, more than 397,000 people were watching the game in their homes on the Abu Dhabi, Dubai and Sharjah sport channels, with many more viewing in cafes and other locations. Average viewing across the whole match was nearly 264,000 viewers, which ...  >>MORE

Industry Board to be formed for UAE TV Audience Measurement System 'tview'

Posted on 18/12/2012

An advisory group including representatives of broadcast, advertising and agencies is to be formed to help monitor the UAE's television ratings system, ‘tview'. The Board of Emirates Media Measurement Company (EMMC), operators of tview, announced the decision this week following a period of consultation with the wider industry. The Industry Board will have an independent role to review, supervise and make decisions related to the technical and operational issues involved in running the ...  >>MORE

UAE Television Audience Measurement System tview officially launched

Posted on 17/10/2012

Emirates Media Measurement Company (EMMC) has announced that the UAE TV audience measurement system, known as 'tview', was now officially 'live' following confirmation of acceptance by the external TAM auditors and consultants Hulks '&' Ruud. The final part of the setup was to gain approval from independent experts who tested and verified all aspects of the system including panel management, data accuracy and stability and a range of key performance indicators. Their report concluded that the ...  >>MORE

EMMC rolls out long-awaited UAE official Television Audience Measurement System: tview

Posted on 02/07/2012

The Emirates Media Measurement Company (EMMC) has announced that the UAE's long-awaited television audience measurement system or people-meters is ready to be deployed to broadcasters and advertisers in the UAE. A staged rollout of the system will start from July 1st before the official launch in October 2012. The people meter system will be known in the UAE as tview' and the objective is to advance the TV media industry by generating transparent, accountable and reliable ratings that will ...  >>MORE

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