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EXHIBITIONS, EVENTS ETC. - DUBAI SUMMER SURPRISES

Modhesh World launches Young Author Award 2016

Posted on 31/07/2016

The 17th edition of Modhesh World has just become a creative writer's haven for children who dream of becoming authors. This year the region's popular indoor theme park has launched the Modhesh World Young Author Award 2016, which aims to highlight the edutainment element of the theme park and boost creativity among children. The novel competition is inspired by the vision of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to ...  >>MORE

Dubai Summer Surprises begins today

Posted on 09/07/2016

The Dubai Summer Surprises (DSS) is back for its 19th edition this year, and brings an array of activities and events to make summer thoroughly enjoyable. The 43-day event offers shopping, world-class entertainment and rewarding experiences, from July 9 to August 20, in what is the largest and longest summer extravaganza in the region. It's themed "Own The Summer” this year. On the calendar are visits and performances from international stars, cartoon characters, stage shows, roaming acts, ...  >>MORE

Curtains fall on Modhesh World’s adventure days

Posted on 30/08/2015

The 16th edition of Modhesh World – one of the largest indoor edutainment destinations in the region – drew to a close on Aug.29 after playing host to a staggering turnout of visitors from around the world who flocked to the destination in large numbers to experience its wide array of enriching, family-friendly attractions. The 52 days of adventures at Modhesh World kicked off on 9 July 2015 when it opened its doors to the large influx of visitors in Dubai exploring the city's diverse ...  >>MORE

Summer extravaganza enters final week

Posted on 29/08/2015

The 18th edition of the Dubai Summer Surprises (DSS) organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), is entering its final week with exciting events for residents and visitors from around the world. DSS 2015, which began on July 23, has been offering several unique winning and shopping experiences to families and tourists of all ages. The final week of DSS, from August 30 until September 5, promises to ...  >>MORE

Dubai Duty Free to reap DSS rewards as travellers increase

Posted on 27/08/2015

The Dubai Summer Surprises (DSS) period is proving to be very successful for the Dubai Duty Free, with the additional travellers arriving in Dubai during the summer helping to transform "flyers into buyers." Salah Tahlak, senior vice president of corporate communications at Dubai Duty Free (DDF), said that DDF has experienced a positive impact on its retail operations at both Dubai International and Al Maktoum International Airport that are directly attributable to the increasing number of ...  >>MORE

Fans join in the action with their favourite Power Rangers

Posted on 24/08/2015

Ensuring a superb action-packed adventure, the Dubai Summer Surprises, DSS, World Premiere of Power Rangers Megaforce is continuing to enthral fans at The Dubai Mall, as part of the on-going 18th edition of DSS. Organised by the Dubai Festivals and Retail Establishment, DFRE, an agency of the Department of Tourism and Commerce Marketing, DTCM, DSS 2015 runs until 5th September under the theme, "45 Days of Summer". Some of the youngest fans of the Power Rangers were spotted completely immersed ...  >>MORE

Lego Blocks life-size showcase built up at Boxpark for Dubai Summer Surprises

Posted on 08/08/2015

Lego lovers young and old are flocking to a new attraction pieced together on the street in Dubai. Boxpark – the hip shopping district which hosts boutiques and brands in stacked freight containers – has unveiled a new temporary exhibit celebrating the favourite family pastime. Blocks at Boxpart is a tribute to Lego, the Danish toy brand which allows users to build their own constructions from bricks. The attraction includes a "shop and play” workshop area where enthusiasts of any age can ...  >>MORE

Food bus, the latest buzz at Modhesh World

Posted on 03/08/2015

A mobile restaurant is driving food-lovers crazy at the 16th edition of Modesh World where every step is counted as 'new adventure' in entertaining people. Yumtingz, the innovative food bus, offers fast food menu including sandwiches, burgers, waffles, fries as well as fresh juices, fruits and vegetables for a quick bite before visitors plunge into other attractions at the venue. The menu features a range of locally flavoured popular dishes prepared using camel, lamb and chicken meats ...  >>MORE

Dubai Summer Surprises resounds with Khaleeji beats and soulful tunes

Posted on 26/07/2015

A week after the capital launched its Abu Dhabi Summer Season concerts, this weekend, it was Dubai's turn to bring stars to the stage for back-to-back shows at the Dubai World Trade Centre. A big crowd turned out for the Thursday- and Friday-night shows – part of Dubai Summer Surprises – featuring five of the biggest-selling artists in the region. The organisers pulled out all the stops to make the event a grand affair, with a large, neon-lit stage and each artist backed by an orchestra that ...  >>MORE

DSS: Grab millions in prizes

Posted on 25/07/2015

It's raining offers this Dubai Summer Surprises, with retailers handing out millions worth in prizes, along with some cool cash, 16 cars and Dh500,000 in school tuition fees. While the draws get bigger and your pockets get deeper with value buys, retailers around the emirate have also slashed rates with sales offering up to 75 per cent discounts with some of the top brands in Dubai. The DSS bag of party tricks doesn't end here, which also manages to pull out a few Hollywood celeb names, along ...  >>MORE

45 days of family fun at Dubai Summer Surprises

Posted on 23/07/2015

A line-up of surprises, excitement, entertainment and superb family fun is set to further brighten up the summer in Dubai with the launch of the 18th edition of Dubai Summer Surprises (DSS) - the longest running and most successful summer festival of its kind in the region. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), DSS 2015 will run from today until September 5 under the theme '45 Days of Summer', ...  >>MORE

Modhesh brings 52 days of non-stop fun

Posted on 10/07/2015

The 16th edition of Modhesh World began on Thursday promising 52 days of non-stop fun for the entire family. Modhesh World, organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), has grown in stature over the years, ever since it was launched in 2000 as the home of Dubai's popular mascot Modhesh. Occupying an area of over 34,000sqm at the Dubai World Trade Centre, Modhesh World 2015, the biggest ever edition, ...  >>MORE

Modhesh World back with five new attractions

Posted on 06/07/2015

Modhesh World will start welcoming guests on July 9 at the Dubai World Trade Centre and run for 52 days this summer.Under the theme ‘Every step is a new adventure', the 16th edition of Modhesh World will occupy an area of over 34,000 sq. m, the biggest ever Modhesh World venue to date. Modhesh World 2015 offers the largest number of attractions at a theme park of its kind in the region, ranging from games to rides, adventures to interactive experiences. This year, its eight halls will have its ...  >>MORE

Dubai Summer Surprises boosts Dubai economy

Posted on 26/08/2014

Cars, clothes, homeware and perfumes were on the list of most of Dubai Summer Surprises (DSS) visitors this year, mid-season results showed. Shoppers coming to Dubai this summer gave a significant boost to the Dubai economy during the first two weeks of DSS, with shopping malls and retailers across the emirate reporting major increases in visitor numbers and sales compared with last year, according to a statement from the organiser of DSS, the Dubai Festivals and Retail Establishment (DFRE). ...  >>MORE

Kids enjoy a colourful day out at Dubai Summer Surprises

Posted on 17/08/2014

The Ibn Battuta Mall is breaking into a riot of colours this summer as budding artists from around the world discover their canvas at the bustling art scene that has come to life as part of the Dubai Summer Surprises (DSS) celebrations. Awash with a spectrum of lively shades, the Modhesh Art Project is one of the many exciting offerings at the 17th edition of the month-long extravaganza. Nestled in the Tunisian Court of Ibn Battuta Mall, the creative space is drawing in children of all ages ...  >>MORE

Dubai Summer Surprises Official Guide launched

Posted on 12/08/2014

If you have questions about the latest deals and kiddie surprises for this year's Dubai Summer Surprises (DSS), its organisers have got you covered. The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and organisers of DSS, has published the Dubai Summer Surprises Official Guide in two languages — English and Arabic — to help you with your queries. The 100-page handbook comes with detailed information on the line-up of ...  >>MORE

Dubai Summer Surprises continues to lure visitors to Dubai

Posted on 10/08/2014

There seems to be no let-up in visitors coming to Dubai – not even during summer. The yellow smiling mascot, Modhesh, along with the city's shopping and entertainment deals, has time and again attracted visitors to the emirate during the annual Dubai Summer Surprises (DSS). Based on data from the Dubai Festivals and Retail Establishment (DFRE), Dubai has welcomed more than 25,774,400 visitors and residents who injected a total of Dh43.62 billion into the economy based on 14 years of data. ...  >>MORE

Little fashionistas dazzle the ramp at Modhesh Summer Fashion

Posted on 08/08/2014

Little fashionistas of all nationalities are taking to the ramp this summer to showcase their sense of style and glamour in Dubai, which is already quite well-known for its bustling fashion scene. Modhesh Summer Fashion, which runs until 12 August at the Dubai Festival City Mall, is one of the many attractions that the 17th edition of Dubai Summer Surprises (DSS) is offering to the city's youngest residents and visitors. During the inaugural fashion show, which took place on 6 August, the ...  >>MORE

DSS offerings draw families from GCC region

Posted on 06/08/2014

Since its launch in 1998, each edition of Dubai Summer Surprises, DSS, has become an attraction for a growing number of families from the GCC region. This year, shoppers from neighbouring countries continue to throng the leading malls in search of deals, enjoying an array of events and activities. The 17th edition of DSS, which is organised by the Dubai Festivals and Retail Establishment, DFRE, an agency of the Department of Tourism and Commerce Marketing, DTCM, commenced on 2nd August, and ...  >>MORE

ENOC rolls out ‘Shop and Live for Free’ campaign to mark DSS 2014

Posted on 06/08/2014

Underlining its support to the Dubai Festivals and Retail Establishment's (DFRE) Dubai Summer Surprise campaign, Emirates National Oil Company (ENOC) has rolled out a never-before campaign until 5th September 2014, offering customers the opportunity to ‘shop and live for free' for an entire year. The grand prize of ENOC's ‘Shop and Live for Free' campaign is one year's house rent, school fees, grocery shopping vouchers, telecom services and car lease, among others, worth Dh 200,000. ...  >>MORE

Summer is cool at Modhesh World

Posted on 04/08/2014

It's as cold as winter again in the U.A.E., at least with two of the most exciting activities on ice — The Ice Rink and The Glide Track at Modhesh World located at Dubai World Trade Centre. Whether you are a professional ice skater or an experienced ice hockey player or a novice and just want to have fun on ice or even want to learn to skate, you would enjoy the Ice Rink. And one of the most visited attractions in Modhesh World, the Glide Track, has received more than 10,000 visitors. "My ...  >>MORE

Dubai Summer Surprises kicks off

Posted on 03/08/2014

It's back — and it promises to be even more fun than ever. The 17th Dubai Summer Surprises (DSS) kicked off on Saturday offering a host of events both for the young and old to further enhance the emirate's position as a year-round family tourism destination. Running from August 2 to September 5, DSS proffers a long list of reasons why its organisers, the Dubai Festivals and Retail Establishment (DFRE), said families should visit or stay in Dubai during summer. Under the theme ‘The Fun Side ...  >>MORE

Month-long DSS celebrations promise unique attractions

Posted on 02/08/2014

Starting today, DSS 2014 will continue till September 5, offering a multitude of reasons why one should visit or stay in Dubai during the summer. The 17th edition of the Dubai Summer Surprises (DSS) will begin toady aimed at further enhancing the emirate's position as a year-round family tourism destination. The month-long celebration is expected to draw visitors from abroad and drive tourism within. Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of ...  >>MORE

Modhesh World to kick off a summer of endless family fun

Posted on 11/06/2014

Modhesh World will celebrate its 15th edition this year with a line-up of family fun, featuring internationally renowned entertainment characters and a variety of interactive activities designed to give families a memorable summer holiday. Modhesh World 2014 will open in phases from Thursday at the Dubai World Trade Centre and will run until September 8. Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of ...  >>MORE

DFRE to launch three-month summer celebrations

Posted on 20/04/2014

The Dubai Festivals and Retail Establishment (DFRE) will launch three-month long celebrations and promotions for residents and visitors during summer. Summer celebrations will start in June as families and tourists arrive in Dubai in large numbers every day to enjoy the multiple experiences. DFRE's summer calendar, which features Modhesh World, Ramadan in Dubai, Eid in Dubai, Eid Al Fitr and Dubai Summer Surprises, will complement the global destination marketing drive, titled "Summer is ...  >>MORE

DSS 2013 final week: Shows and events you shouldn’t miss

Posted on 04/07/2013

Tiny feet will march down the fashion ramps at Dubai Festival City Mall from July 1 to 6 for Kids Fashion Week – one of the main events of the Dubai Summer Surprises. This mini fashion week will feature kidswear from the best global brands with the local catwalk stars of tomorrow, as well as a plethora of creativity and Avant garde designs that will see the little flowers blossom and shine. Child models will take the catwalk daily at 6:30pm and at 7:30pm. On July 6, three winners will be ...  >>MORE

Dubai Summer Surprises celebrations spread across Dubai

Posted on 16/06/2013

The 16th edition of Dubai Summer Surprises (DSS) gathers pace as the Summer in Dubai festivities enter in to second week with a wide range of entertainment and shopping promotions across shopping malls in Dubai. DSS this year is the opening act of the three-month long "Summer is Dubai” campaign which runs from June 7 to September 7 and comprises Modhesh World, "Ramadan in Dubai” and "Eid in Dubai” and presents the city as an ideal summer destination for families and visitors as well as ...  >>MORE

Dubai visitors to be given royal welcome during DSS

Posted on 12/06/2013

Visitors flying into the country are in for a treat beginning Friday when Terminals 1 and 3 of the Dubai International Airport will be transformed into virtual funfair venues for the 16th Dubai Summer Surprises as part of the "Summer is Dubai” campaign. Tourists of all nationalities, especially those from the GCC, will get to meet roaming performers, musicians, and stage actors in the passenger halls of the airport terminals. Clowns and balloon benders will spread joy among visitors and ...  >>MORE

Dubai Summer Surprises begins with a bang

Posted on 08/06/2013

Malls and souqs across Dubai officially kicked off Dubai Summer Surprises (DSS) 2013 late Friday evening to mark the opening of the three-part Summer in Dubai festival, drawing in thousands of shoppers. Summer in Dubai, which also includes Ramadan and Eid promotions, offers prizes worth Dh5 million as well as eight BMW cars across dozens of participating malls in the city. Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce ...  >>MORE

4.36 million visitors spent Dh12.3b during DSS 2012

Posted on 05/06/2013

The most popular summer event, Dubai Summer Surprises' 2012 edition, in the region succeeded in attracting 4.36 million participants, contributing Dh12.3 billion to the Dubai economy in the span of only 32 days between June and July 2012. Dubai Festivals and Retail Establishment, an agency of The Department of Tourism and Commerce Marketing or DTCM, said in a Press statement on Tuesday that from 3.95 million in 2011, the number of people that interacted with DSS 2012 rose by 10.4 per cent to ...  >>MORE

DSS closes today, Modhesh World to run until August

Posted on 14/07/2012

As Dubai Summer Surprises (DSS) closes on Saturday, event organisers assured the public that they will continue to spread cheer and festivity in the emirate this summer with Modhesh World that will remain open until August 25. The month-long festival, which began on June 14, saw hundreds of thousands of visitors in Dubai lured by stage shows, roaming jugglers, clowns, acrobats, carnival parades, not to mention the numerous mall-wide discounts and special offers. Modhesh World, the largest ...  >>MORE

Retailers go into promotional overdrive for Dubai Summer Surprises

Posted on 28/06/2012

While all retailers are eligible to take part in the Dubai Summer Surprises, it is not necessary that they must run promotions during this period. But if they do, they will need to come up with the real deal. “The Department of Economic Development (DED) has a unit dedicated to consumer protection and compliance,” said Suhaila Gobash, director at Events and Festivals Marketing Services. “This unit runs a dual strategy of educating retailers and consumers; for instance through the ...  >>MORE

Emirati traditions take centre stage at DSS 2012

Posted on 18/06/2012

Min Bladi Al Emarat, a Dubai Summer Surprises (DSS) 2012 signature event showcasing the tradition and culture of UAE, kicked off on Thursday at the Star Atrium at Dubai Mall. The event offers visitors a glimpse of Emirati culture and lifestyle from the past. The public exhibition includes a heritage oasis, traditional craftsmen, a hospitality tent, and a traditional show. It is open to the public from 10am to 10pm, with traditional activities beginning daily at 4pm. Visitors are ...  >>MORE

Over 15,000 visit Modhesh in the first three days of DSS

Posted on 18/06/2012

Modhesh World, considered one of the largest indoor edutainment theme parks in the Middle East, welcomed more than 15,000 visitors during the first three days of the Dubai Summer Surprises at the Dubai World Trade Centre (DWTC). With its 40 zones strategically distributed between Halls 1 and 6 in addition to Za'abeel Hall 3, the new location is just a few steps away from the Dubai Metro Station, has free outdoor parking with a capacity for 2,000 cars and indoor low-priced parking of Dh10 for ...  >>MORE

Dubai Summer Surprises kicks off to colourful start

Posted on 16/06/2012

Dubai Summer Surprises (DSS) kicked off to a vibrant opening ceremony at Modhesh World in Dubai World Trade Centre on Thursday evening. The ceremony marking the launch of the 15th edition of the summer extravaganza, under the logo ‘Dubai.Summer Fun and More', started with a documentary narrating the story behind the 15 years of DSS following which the spectators were treated to a spectacular acrobat show. A huge colourful parade across Modhesh World Halls livened up the celebrations. The ...  >>MORE

31 days of shopping deals, prizes and fun

Posted on 14/06/2012

A month of shopping deals, cash prizes and family entertainment kicks off today with Dubai Summer Surprises (DSS). The city is studded with sale signs and bright decorations for the annual event — being held from June 14 to July 14 — featuring car raffles, cash and gold prizes, shopping vouchers and children's shows. About 6,000 shops in 70 malls are offering discounts of up to 75 per cent this DSS. Meanwhile, winners of the Grand Raffle weekly prize will drive off with a Nissan Patrol, ...  >>MORE

Modhesh World ready to open on June 14

Posted on 11/06/2012

Modhesh World, one of the region's biggest indoor edutainment venues, will open from June 14 at the new location of Dubai World Trade Centre. Survey results from last year's event show that it is one of the most popular summer activities in the region. It regularly attracts tourists from neighbouring countries and provides a high approval rating. This year's event will run for 73 days until August 25. Laila Mohammed Suhail, CEO of the Dubai Events and Promotions Establishment, organisers of ...  >>MORE

DSS: Get set for the summer fun

Posted on 31/05/2012

More than 100 shows and activities have been planned for the 31 days. DSS will be followed by Eid in Dubai and celebrations for the holy month of Ramadan. Laila Suhail, CEO of DEPE said: "Last year, the Emirate played host to four million visitors and raked in visitor spending of nearly Dh90 billion, compared to the Dh850 million in the first edition of the DSS.” Meanwhile, Ibrahim Saleh, Festival's Coordinator General and Deputy CEO of DEPE said the total budget for the festivities, ...  >>MORE

Economy gets Dh8.8b boost by last year's Summer Surprises

Posted on 16/05/2012

More than four million people visited Dubai's summer attractions last year, boosting Dubai's economy by Dh8.8 billion, including Dh5.9 billion spent by regional and international visitors, and Dh2.9 billion spent by UAE residents. During the Dubai Summer Surprises (DSS) 2011 festival, an estimated four million people enjoyed DSS-related activities and events, with a total of 888,882 regional and international visitors and just over three million UAE residents attending, according to its ...  >>MORE

Dubai Summer Surprises begins at 14 malls

Posted on 22/06/2011

Dubai Summer Surprises' 14th edition is set to take over the 14 participating malls Wednesday, getting residents through the summer with retail bargains and a flurry of entertainment. Spread over five weeks, shoppers will be able to retreat to air conditioned interiors and grab bargains from the 6,000 participating retail outlets while enjoying the usual entertainment components. In the last couple of years, DSS sales took a slight hit due to the fall in consumer confidence following the ...  >>MORE

Dubai Summer Surprises to begin on June 22

Posted on 19/06/2011

Dubai is all set to once again become the hub of summer sales and crowded malls with the 40-day Dubai Summer Surprises set to launch on June 22. Naser Mohammed Hakim, Dubai Events and Promotions Establishment (DEPE) PR and Media Relations Manager, said that the 14th edition of DSS will see the most number of international cartoon character shows in the region this summer. To unveil the spectacular 40 days of entertainment, DEPE organised an entertainment packed event at Mirdiff City Centre ...  >>MORE

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Quick List

Modhesh World launches Young Author Award 2016


Dubai Summer Surprises begins today


Curtains fall on Modhesh World’s adventure days


Summer extravaganza enters final week


Dubai Duty Free to reap DSS rewards as travellers increase


Fans join in the action with their favourite Power Rangers


Lego Blocks life-size showcase built up at Boxpark for Dubai Summer Surprises


Food bus, the latest buzz at Modhesh World


Dubai Summer Surprises resounds with Khaleeji beats and soulful tunes


DSS: Grab millions in prizes


45 days of family fun at Dubai Summer Surprises


Modhesh brings 52 days of non-stop fun


Modhesh World back with five new attractions


Dubai Summer Surprises boosts Dubai economy


Kids enjoy a colourful day out at Dubai Summer Surprises


Dubai Summer Surprises Official Guide launched


Dubai Summer Surprises continues to lure visitors to Dubai


Little fashionistas dazzle the ramp at Modhesh Summer Fashion


DSS offerings draw families from GCC region


ENOC rolls out ‘Shop and Live for Free’ campaign to mark DSS 2014


Summer is cool at Modhesh World


Dubai Summer Surprises kicks off


Month-long DSS celebrations promise unique attractions


Modhesh World to kick off a summer of endless family fun


DFRE to launch three-month summer celebrations


DSS 2013 final week: Shows and events you shouldn’t miss


Dubai Summer Surprises celebrations spread across Dubai


Dubai visitors to be given royal welcome during DSS


Dubai Summer Surprises begins with a bang


4.36 million visitors spent Dh12.3b during DSS 2012


DSS closes today, Modhesh World to run until August


Retailers go into promotional overdrive for Dubai Summer Surprises


Emirati traditions take centre stage at DSS 2012


Over 15,000 visit Modhesh in the first three days of DSS


Dubai Summer Surprises kicks off to colourful start


31 days of shopping deals, prizes and fun


Modhesh World ready to open on June 14


DSS: Get set for the summer fun


Economy gets Dh8.8b boost by last year's Summer Surprises


Dubai Summer Surprises begins at 14 malls


Dubai Summer Surprises to begin on June 22