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THE ECONOMY - TOURISM

Sheikh Zayed Grand Mosque wins Traveller’s Choice Award for second year in a row

Posted on 28/05/2017

Once again, the UAE adds another outstanding achievement to its vast array of exceptional accomplishments following the announcement of the Sheikh Zayed Grand Mosque ranking as the world's second favourite landmark, winning Trip Advisors Traveller's Choice Award of 2017. Trip Advisor, the world's largest travel site, bases the ranking of its Traveller's Choice Award on the opinions, ratings and comments of millions of travellers and visitors of architectural, and historic sites around the ...  >>MORE

Abu Dhabi meetings, incentive, conference and exhibition stakeholder delegation heads to IMEX Frankfurt 2017

Posted on 17/05/2017

Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, is spearheading a delegation representing an array of new products to Germany to participate in IMEX Frankfurt 2017, the worldwide exhibition for incentive travel, meetings and events, MICE. TCA Abu Dhabi has identified Business Tourism as a primary segment of a holistic strategy for Abu Dhabi's tourism sector which could lead to up to 4 percent GDP contribution by 2021, and MICE growth of 7 ...  >>MORE

Abu Dhabi maintains position as favourite destination in UAE

Posted on 07/05/2017

Abu Dhabi has maintained its position as the number one destination in the UAE for guest satisfaction in a report by travel and hotel data specialist organisation, Olery. The report's findings highlight Abu Dhabi's leading position among cities in the Arabian Gulf, with the overall Guest Experience Index registering an 82.8 score, up from 82.2 from the 2016 report. More than 160,000 reviews were posted for Abu Dhabi, helping to establish the emirate as a popular destination among business ...  >>MORE

Dubai Tourism champions vocational education with the launch of Dubai College Of Tourism

Posted on 26/04/2017

Dubai's Department of Tourism and Commerce Marketing, also known as Dubai Tourism, has announced the launch of the Dubai College of Tourism, DCT, an institution dedicated to training the next generation of tourism professionals and providing school leavers with an alternative option for further education, that bridges the gap between in-house training and a full bachelor's degree. The Government backed vocational college will be accepting its first batch of students in September 2017. DCT's ...  >>MORE

Dubai reports stellar 11 percent year-on-year increase in international overnight visitors over Q1 2017

Posted on 25/04/2017

Dubai's tourism sector sustained momentum in its strong start to 2017 with the emirate's Department of Tourism and Commerce Marketing, known as Dubai Tourism, reporting a stellar 11 percent increase in overnight visitation in the first three months of the year compared to the same period in 2016. January to March 2017 saw 4.57 million travellers visit the city, reflecting over double the growth achieved in the first quarter of last year. Among Dubai's top 20 source markets for inbound tourism, ...  >>MORE

Global travel and tourism sector eyes Dubai as ATM opens its doors

Posted on 24/04/2017

Travel professionals from across the world's hospitality industry will descend upon Dubai on Monday for the opening of Arabian Travel Market (ATM) 2017, the region's leading travel industry exhibition. Simon Press, Senior Exhibition Director, ATM, said, "We have visitors registered from all corners of the globe and all facets of the hospitality industry. The growth and scale of ATM 2017 is testament to the buoyant travel and tourism industry here in the MENA (Middle East and North Africa) ...  >>MORE

International tourism to Dubai hit a record 12% year-to-date growth setting 2017 off on a strong trajectory

Posted on 23/03/2017

Dubai's tourism sector kicked off 2017 in high gear as the Department of Tourism and Commerce Marketing, Dubai Tourism, reported a 12 percent year-on-year growth over the first two months of 2017, which saw Dubai welcoming just over three million visitors, nearly four times the rate of the previous year. Supported by growth in all key markets, China and Russia in particular drove the volumes and set the stage for a strong first quarter result. This period witnessed a 60 percent growth in ...  >>MORE

Abu Dhabi to showcase its flourishing cruise industry at premier global event

Posted on 16/03/2017

Abu Dhabi's expanding cruise infrastructure and the appeal of this flourishing sector will be the focus of discussions at the world's largest business-to-business cruise event Seatrade Cruise Global 2017 in Fort Lauderdale, United States, this week. Seatrade Cruise Global will be held from 13th to 17th March with a series of one-to-one meetings, and a week of networking, sourcing, innovation and education by leading cruise executives. Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) ...  >>MORE

Dubai Tourism optimises desert tour regulations to encourage sector growth

Posted on 06/03/2017

Dubai's Department of Tourism and Commerce Marketing, Dubai Tourism, has announced updates to the Desert Tour AND Camp regulations first introduced in May 2016. The revisions are intended to enhance the emirate's popular desert experiences, elevating standards and bolstering Dubai's reputation as an adventure hub with a distinct and diverse offering. Dubai Tourism has created a more manageable and cohesive set of rules for desert tour and camp operators to follow, which will ultimately ...  >>MORE

UAE wins best pavilion award at OTM tourism exhibition in India

Posted on 27/02/2017

MUMBAI: The UAE pavilion has won the award for best pavilion for interior design at the International Exhibition OTM in Mumbai, India. Representatives of all official UAE tourism authorities participated in the national pavilion, under the umbrella of the Ministry of Economy. The UAE pavilion operated under the slogan "Visit the UAE". Mohammed Khamis Al Muhairi, Under-Secretary of the Ministry of Economy, and Minister's Advisor for Tourism Affairs, stated that winning the award for the second ...  >>MORE

Dubai attracted 14.9 million overnight visitors in 2016: Dubai Tourism

Posted on 08/02/2017

Dubai attracted 14.9 million overnight visitors in 2016, recording a healthy five percent increase over 2015, and an impressive four-year (2012-2016) compound annual growth rate or CAGR of eight percent since Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, launched the 2020 tourism strategy. According to the Department of Tourism and Commerce Marketing, Dubai Tourism, the performance trajectory, which reflects twice the global travel ...  >>MORE

4.4 million tourists visited Abu Dhabi in 2016

Posted on 26/01/2017

A record 4.4 million tourists visited Abu Dhabi in 2016, an 8 percent increase from the previous year in terms of numbers, according to the Abu Dhabi Tourism and Culture Authority (TCA). The 2016 statistics also showed a significant increase in bookings and reservations for hotels and other accommodation, with the total number of nights booked reaching 12,031,628. The announcement was made after a meeting by companies from Abu Dhabi's tourism and hotel industries, along with representatives ...  >>MORE

Mansour bin Zayed establishes tourism court in Abu Dhabi

Posted on 11/01/2017

H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs and Chairman of Abu Dhabi Judicial Department, has issued a decision setting up the tourism prosecution and court in Abu Dhabi. Deemed the first of its kind, the move is part of efforts aimed at promoting the economic competitiveness of the emirate of Abu Dhabi as a sustainable tourist destination, with a view to achieve the strategic goals of its government to become one of the five best ...  >>MORE

Dubai welcomes 1,000 travel industry professionals from 24 countries in Q3

Posted on 29/12/2016

Dubai has welcomed almost 1,000 travel industry professionals and conference organisers from Europe, Asia, and the Middle East, during the final quarter of 2016 to showcase the emirate's impressive range of tourism offerings through a series of familiarisation trips organised by Dubai Tourism. The familiarisation trips highlight the organisation's commitment to promoting new leisure experiences such as Dubai Opera, IMG Worlds of Adventure and Dubai Parks and Resorts in key international ...  >>MORE

UAE participates in Arab Tourism Council meeting in Oman

Posted on 15/12/2016

MUSCAT: The UAE participated in the meeting held yesterday by Arab tourism ministers in Muscat, Oman to discuss efforts in developing the tourism industry in the Arab region. The UAE delegation at the 19th Arab Ministerial Tourism Council, an affiliate of the Arab League, is headed by Mohammed Khamis Al Muhairi, Under-secretary at the Ministry of Economy. Ministers from Arab countries, members of World Tourism Organisation as well as representatives of the Arab Centre for Tourist Media are ...  >>MORE

Dubai Tourism reveals #BeMyGuest campaign with Shah Rukh Khan

Posted on 12/12/2016

Dubai's Department of Tourism and Commerce Marketing (DTCM) revealed on Saturday the #BeMyGuest film starring Bollywood superstar, Shah Rukh Khan. After 6 days from the release of the popular campaign teasers which kept Bollywood fans from all over the world in anticipation, the film today firmly establishes why Dubai is the Bollywood superstar's home away from home. Shah Rukh shows the soul, sights and sounds of the metropolis through experiencing different dimensions of Dubai amongst its ...  >>MORE

Sharjah Tourism eyes 200,000 Chinese visitors by 2021

Posted on 29/11/2016

The Sharjah Commerce and Tourism Development Authority, SCTDA, is preparing to welcome as many as 200,000 Chinese visitors to the emirate by 2021. Explaining that China is a major international source market for tourism and commerce, SCTDA Chairman Khalid Jasim Al Midfa said, "Taking into account the Chinese market's distinctive characteristics and focussing on Sharjah's strengths and unique cultural tourism offerings, we are confident that we will continue to see the upward trend of this ...  >>MORE

400 tourism experts participate in Tourism Innovation and Transformation Forum

Posted on 24/11/2016

Over 400 professionals and tourism experts from various countries attended today a forum to exchange views on how to optimise the benefits of innovation to accelerate tourism growth and overcome business challenges. Held under the auspices of Sultan bin Saeed Al Mansoori, Minister of Economy, the Tourism Innovation and Transformation Forum 2016, was organised by the UAE Ministry of Economy in cooperation with the World Tourism Organisation, UNWTO, at The Westin Dubai Al Habtoor City in Dubai. ...  >>MORE

TCA Abu Dhabi launches new Global Destination campaign

Posted on 01/11/2016

Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, has launched a new worldwide promotional campaign aimed to encourage travellers to experience Abu Dhabi's ‘extraordinary stories.' The campaign highlights Abu Dhabi as the inspiring destination for those wanting to experience cultural authenticity and diverse natural assets aligned to the Abu Dhabi Plan's objectives of delivering an original and attractive tourism and cultural destination. Speaking on the occasion, Mohamed Khalifa Al ...  >>MORE

TCA Abu Dhabi refreshes corporate identity

Posted on 31/10/2016

Abu Dhabi Tourism & Culture Authority, TCA Abu Dhabi, has launched a refreshed corporate identity to better reflect its diverse mandate and re-energised approach to staying relevant in changing times and marketplaces, and lead the Emirate to deliver a distinctive experience for visitors and the community aligned with Abu Dhabi's 2030 vision. The evolved identity carries the Abu Dhabi brand icon and prominent word descriptor, and reinforces TCA Abu Dhabi's Arab roots with complementary ...  >>MORE

Ajman Tourism launches visitor guide in Braille

Posted on 18/10/2016

The Ajman Tourism Development Department, ATDD, has announced the launch of Ajman Visitors' Guide in Braille, the tactile writing system used by the blind and visually impaired. The move follows the directives of H.H. Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, and H.H. Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman. Aimed at assisting tourists and residents who are blind and visually impaired to get information on the destination when visiting the ...  >>MORE

Ajman Tourism and Group 32 sign partnership to promote volunteer and community work

Posted on 13/10/2016

The Ajman Tourism Development Department, ATDD, has signed a Memorandum of Understanding, MoU, with Group 32 company, to develop and promote community and humanitarian activities in the emirate. Under the MoU, both parties will engage in activities that will strengthen national identity through volunteer and community work. Faisal Al Nuaimi, General Manager of ATDD, and Rashid Hajji Nasser, CEO and founder of Group 32, signed the MoU. Both parties agreed on important key points aimed at ...  >>MORE

Etihad Airways to present virtual reality movie at Zurich Film Festival

Posted on 12/09/2016

ABU DHABI, 12th September, 2016 (WAM) -- At this year's Zurich Film Festival, taking place from September 22nd - October 2nd, visitors will be able to experience Etihad Airways' 360-degree virtual reality movie featuring Academy Award winning actress Nicole Kidman, and have the chance to win flights to Abu Dhabi by participating in a draw for the Audience Award presented by Etihad Airways. Peter Baumgartner, Etihad Airways' Chief Executive Officer, said, "We are excited to continue our ...  >>MORE

TDIC releases new townhouses in Saadiyat Lagoons district

Posted on 06/09/2016

The Tourism Development & Investment Company (TDIC), the master developer of major tourism, cultural and residential destinations in Abu Dhabi, announced yesterday that it has released additional townhouses at the Saadiyat Lagoons District. In addition to the two and three-bedroom units for sale, TDIC has now added four-bedroom units, all of which are designed as contemporary style townhouses. >>MORE

Ministry of Economy to launch Tourism Leadership Programme in October

Posted on 29/08/2016

The Ministry of Economy will hold its ‘Tourism Leadership Programme' from October 30 to November 3, 2016, in collaboration with the UN World Tourism Organisation (UNWTO) and Themis Foundation. The programme falls under the framework of the Emirates Host initiative launched recently by the ministry, and aims to enhance capabilities of the tourism sector and support the preparation for a strategic integrated five-year development plan. The plan seeks to raise the efficiency of the UAE's tourism ...  >>MORE

Ajman launches new classification criteria for desert camps and tourism villages

Posted on 23/08/2016

The Ajman Tourism Development Department, ATDD, has announced the launch of two classification programmes for desert camps and tourism villages, the first of its kind in the United Arab Emirates. Desert camps are divided into two types, day use and overnight, but will fall under one category, while tourism villages will have different categories of 5-star, 4-star and 3-stars based on the facilities and services that they will offer to tourists and residents. According to Sara Alsuwaidi, Head ...  >>MORE

Future’s bright for Dubai tourism, DFRE head says

Posted on 21/08/2016

The head of the Dubai Festivals and Retail Establishment (DFRE) is bullish about the growth of Dubai's tourism sector in the fourth quarter of this year. In an interview with Gulf News, Laila Suhail, chief executive of the DFRE, said that with all the new attractions coming to Dubai in the coming months, the outlook for the emirate's tourism industry is positive. "Looking at what's going to happen in Dubai in the fourth quarter and all the attractions that are coming up, [such as] IMG Worlds ...  >>MORE

Sharjah Tourism promotes Summer Campaign to Saudi Arabia and Oman

Posted on 16/08/2016

The Sharjah Commerce and Tourism Development Authority, SCTDA, is maintaining its Summer Campaign programme in a bid to position the emirate as a year-long destination for families. GCC countries have proven a prime source market for the emirate's tourism sector as the region topped the list of visitors to Sharjah with 219,264 arrivals in the first six months of 2016. 109,829 arrived from Oman, while 97,873 and 80,243 visitors arrived from other emirates and Saudi Arabia respectively in H1 ...  >>MORE

Mayor of Bad-Hofgastein hails Emirati tourists initiative

Posted on 12/08/2016

BAD HOFGASTEIN: Mayor of Bad Hofgastein, Austria, Fritz. Zettinig, Austria hailed the UAE tourist's annual voluntary initiatives in the town and their constructive efforts to enhance cooperation bonds and friendship between the two friendly peoples. While attending the concluding ceremony of the 'UAE Day in Austria' activity, Zettinig commended the event held in Bad Hofgastein and honour of the organising voluntary committee of the Emirati tourists. He also lauded their efforts in organising ...  >>MORE

Ajman tourism revenues hit AED200m during H1 2016

Posted on 10/08/2016

The Ajman Tourism Development Department (ATDD) has announced that the emirate earned AED200 million in tourism revenues from a total of 272,021 visitors in the first half of 2016. Tourism revenues from April to June reached AED92 million, 11 percent higher compared to the same period in 2015. The total number of guests for the period reached 129,617, up from 119,376 in 2015. The ATDD said in a statement that three furnished apartments were added to the inventory of establishments during the ...  >>MORE

UAE tourism investments to hit Dh28.2b

Posted on 12/07/2016

Visitor spending in the UAE is set to increase by 3.3 per cent in 2016 as the country is on track to attract more than 15 million foreign visitors, while tourism investments are poised to rise by 2.8 per cent to reach Dh28.2 billion in 2016, according credit insurance leader Coface. Visitor spending totalled US$23.5 billion in 2014 and US$26 billion in 2015 - the equivalent of 60 per cent of all service exports and 5.4 per cent of all exports including goods and services, said Seltem Iyigun, ...  >>MORE

RAK expands niche tourism

Posted on 09/07/2016

Travellers headed to Ras Al Khaimah often say that they are seeking a quiet place to relax and get away from the hustle and bustle of city life. This summer however, visitors to the emirate will be delighted with the wide range of activities on offer, as the emirate sets about expanding its tourism offerings for both international and local visitors. Haitham Mattar, CEO of the Ras Al Khaimah Tourism Development Authority (RAK TDA), explained that the emirate will be focusing on three key ...  >>MORE

New Burj Khalifa mascot to greet visitors at the top

Posted on 06/07/2016

Visitors to the Burj Khalifa's observatory decks will have a pleasant treat this Eid holidays. They will be greeted by none other than Mr. Burj, the loveable mascot, at At the Top Burj Khalifa SKY and At the Top Burj Khalifa, the two popular observation deck experiences in the tower. Visitors will also be treated to several activities throughout the Eid holidays including face painting for the children, henna design and warm Arabian hospitality with free coffee and dates. Young visitors can ...  >>MORE

Mleiha project offers excursions until end of Ramadan

Posted on 29/06/2016

Mleiha Archaeological and Eco-tourism Project, one of Sharjah Investment and Development Authority's (Shurooq) most prominent developments, is continuing its special offers for tourists and residents up until the end of Ramadan. The heritage and cultural destination's Holy Month excursion packages are providing visitors with the opportunity to enjoy unique desert experiences; including evening tours, "dune bashing” and dining under the stars at the Mleiha Desert Star Lounge. Mleiha's Ramadan ...  >>MORE

UAE tourists spent Dh2.45 billion in Britain

Posted on 28/06/2016

The number of tourists from the UAE, who travelled to Britain in 2015, has gone up by 33.77 per cent reaching 347,190 people compared to 259,541 tourists in 2014, according to data released by the British Tourism Authority "VisitBritain". The data showed a growth in the visitors' spending rate by 11.64 per cent in 2015 with a total of Dh2.45billion having been spent, which is equal to 487.4million Sterling Pound, compared to Dh2.19billion spent in 2014. The average spending per one visit ...  >>MORE

Cruise visitors to Abu Dhabi increase 16%

Posted on 21/06/2016

With an increase of 16 per cent in passengers and 20 per cent in vessel calls, the region's cruise season 2015-16 has come to a close, says Abu Dhabi Ports. The Abu Dhabi Cruise Terminal has a key role in expanding the tourism industry and achieving Abu Dhabi's economic diversification. The cruise season saw 231,660 tourists, compared to 35,366 passengers who arrived at Zayed Port 10 years ago during the 2006-07 season. The sharp increase in visitors arriving by sea comes on the heels of last ...  >>MORE

Full sail ahead for Sir Bani Yas Island eco-tourism plans

Posted on 21/06/2016

Sir Bani Yas Island, the Arabian Gulf's only dedicated cruise beach stopover, is expected to shape up as the region's first ecotourism destination. The island, located offshore of Al Gharbia, will receive 65,000 passengers from 39 calls during the 2016-17 season, which runs from October to May, Abu Dhabi Ports said on Monday. A beachfront is under development on the island, which has three luxury resorts. Once ready, the beach will feature wooden boardwalks, barbecue facilities, hammocks and ...  >>MORE

Al Ain and Sir Bani Yas Island to feature in Abu Dhabi’s tourism push

Posted on 19/06/2016

Abu Dhabi will position itself as an archaeological, adventure and shopping destination, according to its tourism chief, as it seeks to boost visitor numbers to the emirate. Abu Dhabi is one of the world's best-kept secrets, said Mohamed Al Mubarak, the chairman of the Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi). "We are going to do a much better job in redefining Abu Dhabi to the world," he told The National. "The majority of the world does not know what Abu Dhabi can offer. ...  >>MORE

RAK eyes Chinese markets to harness huge tourism opportunities offered by One Belt, One Road initiative

Posted on 04/06/2016

Ras Al Khaimah Tourism Development Authority (RAK TDA) is keenly eyeing potential of the Chinese market as ‘One Belt, One Road' signals a major opportunity to welcome Chinese business and leisure travellers as well as tourism investment to the emirate. RAK TDA therefore hosted a handful of the UAE's top destination management companies that target the Chinese market for a two-day immersive tour of the emirate. This initiative, forming one of many, comes as the Authority reveals that it is ...  >>MORE

Dubai Port aims to attract one million cruise tourists by 2020

Posted on 02/06/2016

Sultan Ahmed bin Sulayem, Chairman of DP World and Chairman of Ports, Customs and Free Zone Corporation, PCFC, has announced that the strategic vision for marine tourism is aimed at attracting a million maritime tourists by 2020. Bin Sulayem said that work is underway to implement a huge project to transform Rashid Port to one of the most attractive destinations for maritime tourism in the world, the first in the Middle East and North Africa, MENA, in terms of number of visitors and ...  >>MORE

348m-long cruise ship anchors in Dubai

Posted on 30/05/2016

The inaugural visit to Dubai of Ovation of the Seas – a 348-metre long cruise ship – stopped in Dubai over the weekend at Dubai Cruise Terminal 3, on its way from Barcelona to Singapore. The MS Ovation of the Seas harboured in Dubai on Thursday and was met by enthusiastic onlookers who admired the vessel while on its maiden voyage: the Global Odyssey cruise, according to a statement from Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism). The ship was launched in mid-April ...  >>MORE

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Quick List

Sheikh Zayed Grand Mosque wins Traveller’s Choice Award for second year in a row


Abu Dhabi meetings, incentive, conference and exhibition stakeholder delegation heads to IMEX Frankfurt 2017


Abu Dhabi maintains position as favourite destination in UAE


Dubai Tourism champions vocational education with the launch of Dubai College Of Tourism


Dubai reports stellar 11 percent year-on-year increase in international overnight visitors over Q1 2017


Global travel and tourism sector eyes Dubai as ATM opens its doors


International tourism to Dubai hit a record 12% year-to-date growth setting 2017 off on a strong trajectory


Abu Dhabi to showcase its flourishing cruise industry at premier global event


Dubai Tourism optimises desert tour regulations to encourage sector growth


UAE wins best pavilion award at OTM tourism exhibition in India


Dubai attracted 14.9 million overnight visitors in 2016: Dubai Tourism


4.4 million tourists visited Abu Dhabi in 2016


Mansour bin Zayed establishes tourism court in Abu Dhabi


Dubai welcomes 1,000 travel industry professionals from 24 countries in Q3


UAE participates in Arab Tourism Council meeting in Oman


Dubai Tourism reveals #BeMyGuest campaign with Shah Rukh Khan


Sharjah Tourism eyes 200,000 Chinese visitors by 2021


400 tourism experts participate in Tourism Innovation and Transformation Forum


TCA Abu Dhabi launches new Global Destination campaign


TCA Abu Dhabi refreshes corporate identity


Ajman Tourism launches visitor guide in Braille


Ajman Tourism and Group 32 sign partnership to promote volunteer and community work


Etihad Airways to present virtual reality movie at Zurich Film Festival


TDIC releases new townhouses in Saadiyat Lagoons district


Ministry of Economy to launch Tourism Leadership Programme in October


Ajman launches new classification criteria for desert camps and tourism villages


Future’s bright for Dubai tourism, DFRE head says


Sharjah Tourism promotes Summer Campaign to Saudi Arabia and Oman


Mayor of Bad-Hofgastein hails Emirati tourists initiative


Ajman tourism revenues hit AED200m during H1 2016


UAE tourism investments to hit Dh28.2b


RAK expands niche tourism


New Burj Khalifa mascot to greet visitors at the top


Mleiha project offers excursions until end of Ramadan


UAE tourists spent Dh2.45 billion in Britain


Cruise visitors to Abu Dhabi increase 16%


Full sail ahead for Sir Bani Yas Island eco-tourism plans


Al Ain and Sir Bani Yas Island to feature in Abu Dhabi’s tourism push


RAK eyes Chinese markets to harness huge tourism opportunities offered by One Belt, One Road initiative


Dubai Port aims to attract one million cruise tourists by 2020


348m-long cruise ship anchors in Dubai