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Sheikh Mohammed unveils new brand identities for Dubai Airports
posted on 12/11/2007
 H.H Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, unveiled in his capacity as Ruler of Dubai new visual identities and brands for Dubai Airports and associate entities on the opening day at the 10th Aerospace Exhibition Dubai Airshow 2007.
Commenting on the launch of the new brand images, Sheikh Mohammed laid emphasis on the importance of the aviation and logistics sectors in the economic development of the UAE in general, and Dubai in particular.
"The new brand identities signify the start of another ambitious journey; that which aims to transform Dubai yet again from the aviation centre of the Middle East, to the world's aviation hub. On a different level, this journey has already begun in the form of projects in aviation and aerospace sectors, phased investments in which will reach US$82 billion over the next decade,ā€¯ said Sheikh Ahmed Bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority (DCAA), and Chairman of Dubai Airports.
Part of this investment, an estimated US$10 billion, has been earmarked for what will eventually be the world's largest airport the Al Maktoum International at Dubai World Central (DWC). Infrastructure costs of the airport city project of DWC, which covers 140 square kilometres is estimated to be US$ 33 billion, while the Dubai International expansion project which will substantially increase Dubai International's capacity to 75 million passengers per annum from the existing 25 million PPA, is being built at a cost of US$4.5 billion.
The reformed structure will help to separate the roles of each Unit, ensure a clear customer focus and simplified internal interfaces. Furthermore, it will evolve and encourage effective leadership, facilitate decision-making, promote transparency and enhance efficiency and accountability. Dubai's tremendous growth directly influences the scope of its aviation sector, and has, over the recent years, radically changed the role of the organisation. The restructuring will help the company to perform to its full potential as a commercial entity and meet the growing competitive challenges of the aviation business. (Emirates News Agency, WAM)
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