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Sharjah Tourism promotes Summer Campaign to Saudi Arabia and Oman

posted on 16/08/2016: 2029 views



The Sharjah Commerce and Tourism Development Authority, SCTDA, is maintaining its Summer Campaign programme in a bid to position the emirate as a year-long destination for families.

GCC countries have proven a prime source market for the emirate's tourism sector as the region topped the list of visitors to Sharjah with 219,264 arrivals in the first six months of 2016. 109,829 arrived from Oman, while 97,873 and 80,243 visitors arrived from other emirates and Saudi Arabia respectively in H1 2016.

"The fact that tourists from our closely linked Gulf Cooperation Council countries continue to flock to Sharjah at a higher rate than from anywhere else in the world is a testament to the emirate's position as a heritage and family-oriented destination," said Khalid Jasim Al Midfa, Chairman of SCTDA.

"As we forge ahead with our Sharjah Tourism Vision 2021, which aims to attract 10 million visitors by 2021, the UAE's 50th anniversary, we need to make sure we don't lose sight of our positioning and values and continue to put families and their needs at the heart of our offerings," he added.

As a result, the SCTDA recently wrapped up a campaign in Saudi Arabia. This included print advertising in Arabic-language newspapers, supported by radio advertisements and a digital campaign. Underpinning these activities, the authority organised competitions, awarding winners with gift vouchers for a stay in one of the many beautiful hotels around the Emirate of Sharjah.

The campaign in Oman has also finished. The radio campaign, which ran in both English and Arabic, encouraged guests to visit and stay in the emirate's hotels at a special discount during periods specified by the campaign. The SCTDA's activities also included a promotional stand at City Centre Muscat, which attracted a huge amount of interest from customers in the mall. In addition, there were advertisements promoting the emirate as a tourist destination to the Omani public in newspapers published in both Arabic and English in the Sultanate. - Emirates News Agency, WAM - http://www.wam.ae/en/news/general/1395298804360.html

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