Many hotels in Dubai will reduce room rates by half during the month-long Dubai Shopping Festival (DSF) as part of a campaign by the emirate's Department of Tourism and Commerce Marketing (DTCM) to boost visitor arrivals amid an economic slowdown.
The new marketing campaign includes discounts on room rates ranging from 40 per cent to 60 per cent, DTCM said yesterday.
In addition, hotels will also offer 25 per cent reduction in the prices of food and beverages. The campaign begins on January 10 and continues until mid-February, when the DSF ends.
DTCM has sent out invitations to hotels to take part in the promotion, a spokesman told Gulf News.
However, not all hotels will participate in the campaign. A senior executive at an international chain said only some of the group's hotels will be part of the DTCM promotion. Britain, Germany, India, China, Japan, Australia and the GCC countries are the major markets being targeted for attracting tourists, DTCM director-general Khalid Ahmad Bin Sulayem said in a statement.
DTCM recently held meetings with the representatives of hotels and tour companies to work out packages to boost the tourism sector, which has begun to slowdown because of travel decline.
Industry sources told Gulf News, Dubai's tourism sector performed 15-20 per cent below their expectations in the last quarter of 2008.
Dubai has set up a special group comprising executives of the Atlantis resort, Grosvenor House, Jumeirah Group, Arabian Adventures, Alpha Tours and White Sands. – Gulf News
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