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CWM-Abu Dhabi launches 12-part cartoon series to develop waste management culture

posted on 25/08/2013: 2783 views



The Centre of Waste Management Abu Dhabi (CWM) has launched a campaign titled 'Khadrah and Soudah', as part of its endeavours to develop a waste management culture in the emirate of Abu Dhabi.

The initiative comes as part of the centre's on-going awareness programs to educate the residents of Abu Dhabi on the importance of reducing waste production and promoting its reuse and recycle.

The campaign includes a 12-part cartoon series titled 'Khadrah and Soudah' (Arabic for green and black) that additionally helps raise awareness on CWM's campaigns and services while spotlighting the concepts of public safety and preservation of the environment.

The series offers solutions to reduce waste production at source and maintain the highest levels of hygiene that Abu Dhabi endorses.

The sequels will also emphasize on the need to adopt best sustainability practices, as well as the concepts of reduce, reuse and recycle.

The first of the series aims to educate the general public on the need to replace the old, open and unhygienic waste bins that are characterized as 'Feddah'. The green bin is referred to as 'Khadrah' while the black bin is named 'Soudah'. The plot narrates the negative consequences resulting from the use of 'Feddah' such as increased pollution and high exposure to diseases.

The Centre of Waste Management Abu Dhabi focuses on the promotion of best practices in waste management, including, reuse, recycling and waste segregation at source. The Centre continuously runs educational and awareness initiatives for Abu Dhabi citizens and community in line with the highest international, regional and local practices. – Emirates News Agency, WAM

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